If you’ve never heard of American Hip Hop brand FUBU, you’ve probably heard of it’s CEO, Daymond John, or have seen him on Shark Tank. However, it’s less likely that you know his background and the origins of his multi-billion dollar company.
Back in the ‘90s, Daymond was a struggling 20-something with a dream. Today, he’s grown his style, sales experience, and hard work into the organization we all know.
However, he wouldn’t be where he is today without the help of his mother, who taught him to sew and took out a second mortgage on her home to help him get his business off the ground.
He also notes that without the assistance of friends from his neighborhood, his products wouldn’t have taken off when the company first began.2
Motivational sales Lesson: It’s okay to rely on the people around you for help, be they your mentors, friends, or family.
If you can’t sell the people closest to you on your ideas or product, then who can you convince to buy your product? Close connections can help you network and provide moral support if you’re struggling.
